Branding Analysis Essay Example | Topics and Well Written Essays - 3000 words

Branding Analysis - Essay ExampleConsumers identify a signs distinctive capabilities based on their perceptions that have themselves been created by the marketers over a period of time. A genuine mark is the internalized sum of either the impressions received by the customers and consumers resulting in a distinctive position in their minds eye based on perceived emotional and functional benefits (Knapp).Attributes Attributes are things that norm wholey speak about the product. A discoloration usually conveys attributes of the product in tell to inform existing customers and at the same time attract novel potential customers. For example, the attributes of Raymonds suits are stylish, fashionable and modern and stitched of high quality premium clothing.Benefits In order for a brand to be successful in the market, it is necessary that the product attributes eventually exchange into two emotional and functional benefits of the same. If the same example of Raymonds suits which was mentioned above is considered attributes like style and fashion will transform into emotional benefits and the quality of clothing will transform into functional benefits. ... Values Most of the brands associate or so value with themselves. For example, the baseline of the brand Raymond - The Complete Man, communicates a value proposition that the clothing makes a objet dart complete and perfect.Culture Brands also represent a certain culture. Even this aspect can be better explained with the same example of Raymond that weve been discussing all through. Raymond projects a culture of family bonding like father and son, economize and wife along with Indianness like respect for elders etc, in its advertisements.Personality Brands communicate temperament status. Raymond suggests that it is a brand for a man who cares for his family, society, and himself.User Brands clearly state their user segments. Raymond is targeted at upper middle sort out and upper class customers.Brand Pers onalityBrand personality is of immense importance to a firm. This is unadorned from the fact that most companies spend a lot of time, money and energy in brand twist along with the brands personality. It would be difficult for a company to imagine existence without the brand name and brand personality. For example, if a customer is asked to select one of two chocolates kept in front of him/her, one with the Cadburys brand name on it visible and the other, also a Cadburys but with the brand name hidden, the customer, in all probability selects the one with the Cadburys name visible on it. This shows the importance of the brand name. Companies have to understand that brands and their personality mean a lot and are at the heart of any business activity. Hence, it is necessary that a firm has to exercise full control over its brands. It is often felt that most of the companies have a constrained perception about their brands. They tend to feel